Climate Action Superheroes

UN campaign empowers kids to take climate action and protect the planet. Building on the growing momentum for climate action, the United Nations is broadening its engagement of global audiences. A new campaign will empower children to learn about sustainability and act to protect the planet.

The Climate Action Superheroes campaign, on UN social media platforms, targets kids under the age of twelve as agents of change. Eight quirky superheroes – the Energy Expert, Fashion Fixer, Fume Fighter Green Guide, Recycle Ranger, Truth Talker, Veggie Vindicator and Water Wizard – engage children, and parents, in fun missions on topics such as reducing single-use plastic, saving energy and water, fixing and reusing clothes, eating more vegetables, and sharing scientific facts.


United Nations


As the world’s only truly universal global organization, the United Nations has become the foremost forum to address issues that transcend national boundaries and cannot be resolved by any one country acting alone.

To its initial goals of safeguarding peace, protecting human rights, establishing the framework for international justice and promoting economic and social progress, in the seven decades since its creation the United Nations has added on new challenges, such as AIDS, big data and climate change.

While conflict resolution and peacekeeping continue to be among its most visible efforts, the UN, along with its specialized agencies, is also engaged in a wide array of activities to improve people’s lives around the world – from disaster relief, through education and advancement of women, to peaceful uses of atomic energy.

Main Research Source
What have we learnt?

“Get to know each of them and accept your mission!”

The first thing I thought was ‘Oh rainbow colours’ (in my defence – it does make them look like a team!) they gave the impression of being well presented and carefully thought out compared with other ‘Ecoheroes’ I’ve been looking for. I particularly liked that ‘Truth Talker’ was highlighted as the first one.

I thought they might make a good introduction for my kids and was keen to find out more. I soon discovered there wasn’t much more to find. Each character has a PDF, but there’s very little story to hook you in, and little follow through. It’s fair to say that I was disappointed. I thought they would link through to a huge array of practical hands-on inspiring activities designed to really engage with children. I thought they would link in with the SDG’s as well – if they do, it’s not apparent to me. But it’s a start that they could build on.

It did spark me into thinking ‘How would I do that?’…