Corporate branding & marketing
Bags for Life is a campaign by Organo Gold Coffee working with an un-named non-profit organization that provides work to unemployed women in un-named impoverished urban areas.
ORGANO collects used, empty sachets donated by their OG Community, and sends them to the women involved in the non-profit organization. Women use these sachets to craft purses, or Bags for Life, and are paid by the Company for each finished product.
Each Bag for Life is auctioned during OG’s regional conventions, with most of the proceeds also going back to the women who crafted them.
Consumers are posting or dropping off their sachets.